Lumiere is a retail brand focused on watches, watch accessories, and small leather goods. The name comes from the idea of lume in watches and the natural shine of metal, so the overall direction was built around light, reflection, and subtle highlights.

The logomark was developed with a watch dial in mind, with the “L” acting as the hands of the dial—keeping the concept embedded into the mark in a clean and understated way.

The identity is kept minimal and understated, letting small details carry the brand rather than overdesigning it. The palette and typography are refined, with just enough contrast to hint at that shine without being too literal.

A lot of focus went into balance, spacing, and materials to make sure everything feels premium across packaging and touchpoints.