PROJECT — HAGEN

SCOPE OF WORK — BRANDING & COLLATERALS

Hagen is a mindful coffee concept rooted in the quiet elegance of Abu Dhabi’s Marsa Al Bateen.

The brand blends curated calm with elevated design, created with a focus on takeaway, yet crafted for presence.

From the earthy palette to the refined identity, every element reflects a devotion to stillness, simplicity, and humble connection.

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