CurtLab is a curtain brand based in Abu Dhabi, built around materiality, form, and restraint.

The identity draws from the natural drape of fabric, expressed through a distinctive curved shape that flows consistently across all brand touchpoints.

A fun and precise palette of cool blues and warm neutrals creates a balance between softness and structure. The focus was on thoughtful application, using minimal design and tactile materials to elevate everyday brand interactions.

The result is what I believe is a refined and cohesive system that communicates quality through simplicity, detail, and intentional design.